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The Content Firm consults with businesses about their messages and audiences and then creates precisely tuned content in any format required. Our combination of senior, experienced talent and valuable partnerships gives us the flexibility to deliver high quality work—even on extremely tight deadlines—at reasonable prices. A key value-add of any services company is the quality of the people
who are assigned to each client's project. That's why our proposals all
include a list of proposed project talent. Our clients can assess the
specific talent we are offering based on their individual needs. This
differs significantly from the bait-and-switch approach by which many
agencies propose projects, presenting top talent but delivering junior
personnel when the work needs to be done. (The Content Firm's founder was
interviewed by Kurani Multimedia about building print and online credibility.)
The Content Firm's partnerships and resources guarantee the quality and depth our clients expect. Our multimedia partnerships—with Microsoft Windows Media and RealNetworks—keep us current with the latest streaming audio and video approaches and our research partners—Lexis-Nexis and Dow Jones—allow us to deliver customized content and updated information that is more extensive, international and timely. Who We Are And What We've Done Evan Schuman A journalist for more than 23 years, Evan Schuman's background includes news reporting for radio networks (including CBS Radio News, National Public Radio, AP Radio and CNN Radio), consumer news organizations (including The New York Times, BusinessWeek, USA Today, Baltimore Sun, Philadelphia Inquirer and The Atlanta Journal-Constitution), wire services (Reuters, AP and UPI) and technology/business publishers. He served as an editorial manager for 11 years at CMP Media, where his posts included News Editor at InformationWeek, News Editor at TechWeb, Editor of The Internet Business Report and Editorial Director for the Custom Publishing division. In the online arena, Schuman has been actively involved in the launch of more than 40 corporate Web sites, holds two Patents Pending on streaming multimedia techniques and has tracked the Internet since 1988. Before launching The Content Firm, Schuman served as VP/Editor in Chief of Triangle Publishing Services Co. Inc., a Massachusetts company that also creates business content. He has consulted with dozens of Fortune 1000 companies on marketing and public relations issues. For more information on Schuman, please visit his personal Web site at www.evanschuman.com. In the summer of 2006, launched his own retail technology blog called StorefrontBacktalk. Eileen McCaffrey
Eileen McCaffrey has prepared educational and marketing materials for the last 15 years for a variety of audiences, including physicians, nurses, pharmacists, patients/consumers, sales forces, employers and managed care organizations. She has worked in most major therapeutic areas, with special concentration in oncology, cardiovascular medicine, diabetes and rheumatoid arthritis. McCaffrey's projects have ranged from highly technical topics (such as a sales training manual about agents used in solid organ transplantation) to more standard medical education material (including a slide lecture kit about new therapies for rheumatoid arthritis) and nontechnical pieces (a newsletter about the impact and management of high cholesterol in the workplace as well as consumer book chapters about nutrition and women's health). McCaffrey has worked for some of the industry's largest pharmaceutical companies and was an account supervisor and medical services specialist in the healthcare group at one of New York's largest healthcare PR agencies. She served as the Editor for IM-Internal Medicine at Medical Economics and was the Senior Editor for the launch of the nation's first AIDS magazine, AIDS Patient Care.
Sloane Kelley Sloane Kelley comes to The Content Firm after having worked four years for General Motors' marketing department, following broadcast news anchor posts.
Regina Twiss Regina Twiss has more than 19 years of print and Internet publishing, marketing and sales experience. Much of her time has been spent dealing with Web strategy, project management and new business development, including focus group analysis, circulation assistance and advertising strategy. Twiss served as the Publisher of the Datamation Web site and has held a variety of senior marketing positions with Cahners Business Information, International Data Group (IDG), Digital News Publishing and Lotus Development Corp. (Lotus Magazine).
Debra Gordon A recipient of the American Heart Association C. Everett Koop Media Award, the American Cancer Society Print Journalism Award and fellowships from the Casey Journalism Center and the Kaiser Family Foundation, Debra Gordon is one of the nation's most experienced and recognized medical journalists. Gordon has written or edited more than a dozen popular medical books, including The Woman Doctor's Guide to Health and Healing, A Patient's Guide To Alzheimer's and The Insider's Guide to Internet Health Searches: Real Life Success Stories and Expert Advice for Finding Online Health. Her medical stories have been published in Family Circle, Good Housekeeping, Reader's Digest, the Chicago Tribune and Prevention Magazine. Gordon's counsel and writing talents have been used by such firms as Pfizer.
Alice Shimmin Alice Shimmin is our top project manager, overseeing the copydesk, art department, Web programmers, writers and editors for client projects. Shimmin has worked for many technology publications and Web sites, including Datamation, Application Development Trends, Network Computing, LAN Times and Open Computing.
Joe Mullich A veteran technology writer, columnist and consultant with dozens of wordsmith awards, Joe Mullich's byline has appeared in more than 100 publications, including The Los Angeles Times, BusinessWeek, Datamation, InformationWeek and Network Computing. He has consulted and written for some of the country's most powerful technology companies, among them IBM, Microsoft, Cisco, Oracle and Hewlett-Packard, as well as for medical and consumer outfits such as Johns Hopkins and the United Way.
Mitch Irsfeld Mitch Irsfeld is a veteran editorial manager, having served as Chief Editor for InformationWeek and Editor in Chief of CommunicationsWeek, InternetWeek and Nation's Restaurant News. Today, Irsfeld is a sought-after consultant and writer on technology, business and management issues.
Ross Greenberg Ross Greenberg is that rare combination of true programming veteran, journalist and business manager. His technical credits include more than 25 years as a programmer/designer in applications, systems and system design. Fluent in most high-level languages, assemblers and hardware, Greenberg has been a regular columnist for Network Computing and has routinely done reviews for Computerworld, PC Magazine and The Washington Post, among others. He has managed technical online forums for Microsoft and, in 1987, created one of the first widely circulated security programs (FluShot, later renamed Virex-PC).
Gerald Lazar In another age, Gerald Lazar would be labeled a Renaissance Writer. For the last 20 years, he has written about—and consulted for—the premiere names in technology, including Computer Associates, Digital Equipment, Compaq and Microsoft. Lazar has reported for titles ranging from Federal Computer Week and Computer Systems News to InformationWeek and Datamation. But Lazar also has written about such diverse topics as architecture, entertainment, business models, American history, rock music and civil affairs. His work has appeared in a pair of books, several Off-Broadway theatrical productions and a number of encyclopedias. Lazar is an actor, too.
Mary Brandel A journalist for 15 years, Mary Brandel served as the Executive Editor in the magazines group at Computerworld.
Fred Aun
An award-winning daily newspaper reporter (including 11 years with
the nation's 10th largest newspaper, The Star-Ledger), Fred
Aun has recently focused on technology and business issues while
serving as a Senior Editor with Ziff-Davis and Sm@rt Partner
Magazine. |
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