Here is a prototype for a series of legal newsletters. The newsletter is positioned for law firms to offer to their clients and prospects. Doubleclick asked us for help with a newsletter about InteractiveTV. For Healthspring's newsletter, we wrote healthcare stories about topics including the Flu, Diabetes and Smoking.

High-End Designs Are Coupled With Just Enough Personalized
Data To Make Generic Reports Look Company-Specific

Newsletters have long been popular as effective communication tools when trying to send information to a large homogenous audience. Companies generally have found themselves faced with the prospect of either creating all newsletter content from scratch or repurposing an industry association newsletter with little or no information that relates to the specific sponsoring company.

The Content Firm's editorial print operation can help companies that want to create newsletters from scratch. Our Ultimate Newsletter™ service is designed for those firms that want an in-between approach.

The Content Firm's Ultimate Newsletter™ is a regularly produced report of news, features and trends within an industry or segment—such as Real Estate Law, Pediatrics or Storage—that we can customize for individual clients.

Easy Customization

We take those global or national topic reports, drop them into a high-end format and then begin customizing:

• Client executives often will have their own column and picture on Page One.
• Quotes from the sponsors will be inserted into the main stories, with the sponsors
     interviewed as experts, which delivers the strongest credibility.
• References to the client's customers can be mentioned in the stories and listed as examples.