Our Patent-Pending Process Delivers Voice And Images Faster, More Reliably And At A Fraction Of The Cost

High-quality company-produced content can be boiled down to good information persuasively and credibly delivered to the ideal audience. The Content Firm focuses on the credibility part, because that is often the weakest link in corporate content.

That's why we created our Patent-Pending VoicePower Audio™ service. Few communication techniques are as effective as multimedia in conveying credibility and trustworthiness. Think about a recent political campaign. How did you assess the credibility of the candidates? You did it by listening to the voice and looking into the eyes of each person. Did that person pause too long when asked a difficult question? Did he or she appear evasive? When the candidate discussed a complicated point, did it seem as if he or she was reading the memorized words of someone else?

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Rightly or wrongly, customers constantly make judgments based on how a spokesperson says something, rather than on the actual words spoken. Our definition of good audio, for example, is a piece of sound that not only provides information but also goes far beyond what would be conveyed by simply reading a transcript. (The Content Firm's founder and president did a recent column for BtoB Magazine that discussed the potential value of streaming media for business communication.)

Here is one sample that demonstrates how audio interviews were integrated into a package we prepared for National Semiconductor plus interviews we did with the CEO of Amazon.com and the CIO of 7-Eleven. One of Europe's most influential multimedia firms—the Geneva-based VMN—chose to partner with The Content Firm for all North American multimedia projects.

Think of the relationship between text and audio/video. Then take that relationship and convert it into an e-mail exchange versus either a telephone call or an in-person meeting. Have you ever had an e-mail exchange with someone and come upon one specific point that simply was not being communicated? Even with multiple exchanges, the participants often seem to talk past each other. But when you get on the telephone with the other person, understanding often happens instantly. What's the difference? Inflection, vocal nuance and other audio cues communicate the missing data.

The Content Firm's VoicePower Audio™ service makes this simple. Using our broadcast journalists who are specialists in the subject matter, we interview a company executive, a significant customer or whoever is most persuasive at explaining the desired message.

Effortless For The Client

Our process makes it as effortless as possible for the client, with telephone interviews often lasting only 10 minutes. The audio is then edited and encoded in whatever formats are desired. We can integrate the resultant audio into stories we have created or repurposed for the project, but the audio also can stand on its own.

Turnaround Of Minutes

VoicePower Audio™ is especially useful for fast-breaking circumstances, such as when a company needs to explain something immediately or react to a new development. VoicePower Audio™ clients have—when necessary—received completed audio files ready for Web posting within 30 minutes of an interview's completion.

Done properly, multimedia—and especially audio—can reach beyond the page and add emotion, energy, confidence and context to the experience. If you're looking for an effective and cost-effective way to break through the clutter of online information and get through to your audience, multimedia is a very powerful tool.